Workday Expands AI Platform to Middle East with New Dubai Hub
▼ Summary
– Workday is expanding to the Middle East by opening a new office in Dubai, UAE, as part of its global growth strategy.
– The new Dubai office will include a dedicated sales team and local leadership to serve customers across the UAE and wider Middle East.
– Workday’s cloud-native platform with AI helps organizations manage people, money, and AI agents to support digital transformation.
– The expansion aligns with regional digital initiatives like the UAE’s ‘We the UAE 2031’ and Saudi Arabia’s ‘Vision 2030’ strategy.
– Company executives stated this move reflects the growth opportunity in the Middle East and will help accelerate customers’ digital transformations.
Workday is significantly expanding its global footprint by establishing a new regional hub in Dubai, a strategic move that brings its enterprise AI platform directly to the Middle East market. This investment underscores the company’s dedication to supporting organizations across the UAE and the wider region as they pursue ambitious digital transformation goals. By placing a dedicated sales team and local leadership on the ground, Workday aims to foster stronger customer relationships and build new strategic partnerships.
The company’s cloud-native platform is fundamentally designed to help businesses manage their most critical assets: people, finances, and AI agents. With a core focus on artificial intelligence, the platform provides the clarity and confidence organizations need to navigate complex operational challenges. Recent innovations unveiled at the Workday Rising event further strengthen its ability to help regional clients achieve their objectives, aligning with national development frameworks like the UAE’s ‘We the UAE 2031’ and Saudi Arabia’s ‘Vision 2030’.
Rob Enslin, President and Chief Commercial Officer at Workday, emphasized the strategic importance of this expansion. He described the Middle East as a dynamic, high-growth market and noted that establishing a direct presence reflects the immense opportunity the company sees there. He expressed excitement about bringing the Workday platform closer to regional customers to help accelerate their digital transformation journeys.
Angelique De Vries-Schipperijn, President for EMEA at Workday, characterized the move as an exciting new chapter. She highlighted that opening an office in Dubai, growing the local team, and making local investments will enable the company to better support organizations as they modernize their human resources and financial operations to succeed in an evolving global economy.
Workday provides a unified enterprise AI platform that integrates HR and finance on a single, intelligent system. This architecture empowers individuals at every organizational level with the insights and confidence required to adapt swiftly, improve decision-making, and deliver meaningful business outcomes. The platform is trusted by more than 11,000 organizations worldwide, spanning various industries from medium-sized businesses to a majority of the Fortune 500.
(Source: MEA Tech Watch)
