Philips Roku TVs with Immersive Backlighting
▼ Summary
– Philips has launched new LCD TVs combining its Ambilight backlighting technology with the Roku TV operating system for the first time.
– The Ambilight feature projects colors onto walls matching on-screen content without requiring cameras or extra hardware.
– These TVs are available in four sizes from 43 to 65 inches, priced between $229 and $389, and sold exclusively at Sam’s Club.
– The TVs support 4K resolution, HDR10, automatic picture mode switching, and wireless audio connectivity with Roku devices.
– They offer smart features like Roku mobile app integration, voice controls, and ambient lighting modes even when the TV is turned off.
Philips has unveiled a new collection of LCD televisions that integrate their signature Ambilight immersive backlighting technology directly with the Roku TV operating system. This combination brings a unique viewing experience to a wider audience, allowing the dynamic color projection to enhance everything from streaming movies to live television broadcasts. The Ambilight system employs an array of LEDs on the rear of the set to cast colors onto the wall behind it, matching and extending the on-screen action to create a more engaging atmosphere.
These new models are offered in four screen sizes and are available for purchase exclusively at Sam’s Club, both online and in physical stores. The pricing starts at $229 for the 43-inch model, moving up to $259 for the 50-inch version, $329 for the 55-inch, and $389 for the largest 65-inch television. When you consider that third-party lighting kits, such as the Philips Hue sync box, can cost as much as one of these entire TVs, the built-in Ambilight feature presents a significant value. Other aftermarket solutions often require separate cameras and complicated setup processes, whereas Ambilight functions seamlessly without any extra hardware.
While these televisions do not incorporate premium display technologies like OLED or Mini-LED, they deliver a solid 4K Ultra HD picture with HDR10 support. The sets are designed to automatically adjust their picture settings based on the content being viewed, whether it’s a dark cinematic film or a bright sports broadcast. Connectivity is another strong point, as the TVs can pair wirelessly with Roku audio products like speakers and soundbars. The accompanying Roku mobile app unlocks voice control capabilities and smart home integrations, including the ability to display notifications directly on the TV screen. A particularly clever feature allows the Ambilight LEDs to operate even when the screen is turned off, serving as an ambient light source with decorative Roku Backdrops or as a music visualizer during audio playback.
(Source: The Verge)