AI & TechArtificial IntelligenceBusinessDigital MarketingNewswireTechnology

Exadel acquires London’s Tangent to add experience design to AI engineering

▼ Summary

– Exadel, a Tampa-based software firm owned by Sun Capital, acquired London-based digital consultancy Tangent.
– Deal terms were not disclosed.
– Tangent will continue to operate after the acquisition.
– Tangent is being folded into Exadel’s Digital Experiences practice.
– Tangent is a UK digital agency trusted by SAP and IWG.

Exadel, a software services firm headquartered in Tampa and backed by Sun Capital, has acquired Tangent, a London-based digital experience consultancy. The deal, announced on Monday, folds Tangent into Exadel’s Digital Experiences practice. Financial terms were not disclosed.

Tangent, a UK agency trusted by major clients including SAP and IWG, brings deep expertise in experience design to Exadel’s existing AI engineering capabilities. The acquisition marks a strategic push for Exadel to combine technical software development with human-centered design, aiming to deliver more holistic digital transformation services.

By integrating Tangent’s team and client base, Exadel strengthens its European footprint and expands its ability to offer end-to-end solutions , from AI-powered back-end systems to polished, user-focused interfaces. The move reflects a growing industry trend where software engineering firms seek to complement their technical offerings with design-led consulting to better compete for large-scale digital projects.

(Source: The Next Web)

Topics

exadel acquisition 95% tangent acquisition 94% digital experience 88% software services 80% m&a activity 78% uk digital agency 76% sun capital 74% tampa company 70% ai digital experience 68% deal terms 66%