Dyson Launches Travel-Size Supersonic Hair Dryer
▼ Summary
– Dyson has launched a new, smaller and cheaper travel-size version of its Supersonic hairdryer called the Supersonic Travel.
– The travel model is designed for portability, being significantly smaller and lighter than the original and featuring automatic voltage adaptation.
– It maintains compatibility with attachments from the original Supersonic, and Dyson previously released a professional-focused model with a slimmer design.
– Dyson has expanded its hair care lineup with several other popular gadgets, inspiring competitors to create similar products.
– The company has also moved beyond devices to develop a range of hair and scalp treatment products like oils and serums.
A decade after launching its revolutionary $400 Supersonic hair dryer, Dyson has unveiled a new, more portable model. The Supersonic Travel is designed for the mobile professional or fitness enthusiast, offering a compact solution for styling on the go. Priced at $299.99, this iteration is 32 percent smaller and 25 percent lighter than the original, engineered to fit easily into a purse or carry-on bag. It retains the core Dyson hair dryer technology while adding a convenient feature for international travelers, automatically adapting to different global voltages. For existing Supersonic owners, the new model offers backwards compatibility, accepting all previous attachments, which are otherwise sold separately.
This launch is not Dyson’s first update to the iconic product line. In 2024, the company introduced the Supersonic r, a $569.99 model initially targeted at professional stylists. That premium device featured a slimmer design to reduce user fatigue and RFID-enabled attachments that auto-adjusted heat and airflow settings. It later became available to general consumers.
Dyson’s commitment to the beauty tech market has intensified since the original Supersonic’s debut. The brand has expanded its portfolio with multiple versions of the popular Airwrap styler, the Corrale straightener, and the Airstrait wet-to-dry straightening tool. These high-end gadgets have achieved viral status, largely driven by beauty influencers, and have inspired a wave of more affordable alternatives from competitors. Notably, Shark entered the fray with its Flexstyle, proving that expertise in airflow technology extends beyond Dyson. The market has grown more crowded with L’Oréal’s recent entries, including the Colorsonic hair-dye applicator, the AirLight Pro dryer, and the Light Straight flat iron.
Interestingly, Dyson’s foray into beauty has now moved beyond hardware. The company has developed a full line of hair care products, including specialized oils, serums, styling creams, and targeted scalp treatments, signaling a comprehensive approach to hair health and styling.
(Source: The Verge)
