Huawei’s New Wide Foldable Outsells Apple and Samsung
▼ Summary
– Huawei has revealed the design of the Pura X Max, a new foldable phone launching in China.
– The phone features a wide, passport-like form factor similar to early leaks of a rumored iPhone Fold.
– It will be officially released on April 20th alongside the Pura 90 series of phones.
– Early images show the device in blue, white, orange, and black color options.
– The design includes a triple rear camera system on the back of the phone.
The race to launch a wide-format foldable smartphone is heating up, with Huawei poised to beat its major competitors to the punch. While Apple and Samsung have been rumored for years to be developing devices with a boxier, passport-like shape, Huawei has officially unveiled the Pura X Max. This new foldable, set for a Chinese launch next week, features a form factor that closely matches early speculative renders of a potential iPhone Fold, signaling a significant shift in the foldable market.
Scheduled for a full reveal on April 20 alongside the new Pura 90 series, the Pura X Max is designed with media consumption in mind. Its wider aspect ratio when unfolded is positioned as an ideal format for watching horizontal video content, a key differentiator from taller, book-style foldables. Initial promotional images released by the company showcase the device in four color options: blue, white, orange, and black, each sporting a triple-camera array on the rear.
The design details visible so far highlight a distinctive gridded texture on the back panel, contributing to a premium aesthetic. This move represents a bold strategic play by Huawei to capture mindshare and market leadership in an emerging device category before its two largest rivals can bring their own versions to market. The success of this form factor could influence the entire industry’s direction for future foldable designs.
(Source: The Verge)
