Topic: webinar promotion

August 22, 2026

What AI Bot Data From 400+ Sites Reveals About AI Search

AI mentions and citations are unreliable KPIs because they fluctuate with each query and don't measure whether AI visibility actually drives website traffic. Marketing teams are making budget decisions based on unverified metrics, risking strategy since these benchmarks lack insight into which pa...

August 12, 2026

SMX Now: Target bidding apocalypse - we've seen this before

Google is rolling out major changes to Smart Bidding starting August 17, raising concerns about whether Target CPA and Target ROAS strategies will work as they have in the past. An upcoming SMX Now session on August 19 will place the update in historical context, highlighting how Google has alter...

August 6, 2026

How to Get Your Brand Cited by AI Overviews: Free Webinar

Freshpet has achieved consistent name citations in AI Overviews through a deliberate, buildable process rather than luck, which will be detailed in an August 20 webinar with GEO specialists at Intero Digital. The webinar covers three key areas: credibility signals that drive AI citations, why bra...

July 30, 2026

5 AI Visibility Strategies That Won’t Hurt Your SEO

AI visibility requires a different strategy than traditional SEO; companies should first conduct a gap analysis by comparing how they want AI systems to describe them versus how they actually appear in tools like ChatGPT and Perplexity. Traditional SEO remains essential but must be broadened, as ...

May 14, 2026

AI Search KPIs: How to Measure Performance [Webinar]

AI-generated summaries intercept user journeys before they reach websites, causing organic traffic drops while brand influence and pipeline remain healthy, but traditional analytics like GA4 fail to capture these AI interactions. Tracking AI visibility requires monitoring AI outputs directly for ...

May 14, 2026

SERP Visibility Metrics Beyond Rankings: Webinar

An upcoming SEO webinar with STAT's Tom Capper will analyze SERP visibility beyond simple rankings, using pixel height data to measure how much of an organic result is actually seen by users. The webinar will reveal how SERP features like local packs and knowledge panels consume viewport space, o...

May 6, 2026

Webinar: Why MSPs Must Rethink Security and Backup

Security incidents reveal the true strength of recovery capabilities, not just protective measures, according to Kaseya’s upcoming webinar. The webinar will help MSPs rethink their security and backup strategies to bolster resilience. It will explore integrating SaaS backups and BCDR solutions to...

April 28, 2026

Turn Webinars Into Your Top Lead Gen Channel in 5 Phases

B2B marketers face three recurring webinar challenges: heavy workload with unclear ROI, insufficient qualified leads, and difficulty proving value to leadership due to poor attribution. The solution involves a five-phase system,topic selection, setup, content, live execution, and follow-up,design...

April 1, 2026

LLM Webinar: Identify the Right AI Tool for Your Needs

Selecting the appropriate large language model is crucial for improving a brand's performance and conversion rates, but evaluating the many options for a specific industry is a key challenge. An expert panel webinar will soon provide actionable strategies for assessing different LLMs and their re...

March 6, 2026

Unlock AI Recommendations: Optimize Your CMS for Brand Visibility

The shift to AI-driven search makes a CMS's ability to provide structured, machine-readable data critical for brand discovery, as outdated platforms risk invisibility to AI systems. Marketing leaders must strategically audit their content infrastructure, evaluating if their CMS can structure cont...

March 2, 2026

Unlock SEO Success: The Power of Citation-Worthy Content

The core of search visibility is shifting from keywords to "authority and citations", as AI platforms like ChatGPT generate answers by referencing sources they deem trustworthy. To be cited by AI, brands must create content that signals deep expertise, such as original research and expert guide...

January 14, 2026

Master Google's 2026 SERPs: A Webinar Guide

The webinar, led by a senior search scientist, uses extensive data to analyze upcoming changes in Google's search results, moving beyond speculation to actionable strategy. It will identify high-potential SERP features, analyze the rise of AI-driven display formats, and pinpoint specific keyword ...

November 26, 2025

Founder-Led Marketing Drives 3.7x Larger Deals

Founder-led marketing on LinkedIn significantly boosts business growth, with active founders seeing a 33% increase in leads and larger contracts. A practical framework from a LinkedIn webinar helps founders convert expertise into content, build credibility, and implement sustainable systems for c...

October 17, 2025

Ethical AI Content Creation: A Practical Guide

Microsoft's AI generated an inappropriate recommendation by listing a food bank as a tourist attraction, highlighting the lack of real-world understanding in automated systems. Experts stress the necessity of a thorough vetting process for AI-generated content, ensuring accuracy, context, and ali...

October 2, 2025

Master CISA's Zero Trust with Modern Microsegmentation

CISA now identifies microsegmentation as a foundational element of Zero Trust architecture, shifting it from an advanced tactic to an essential security practice for all organizations. Despite 96% of IT leaders valuing microsegmentation for threat containment and compliance, only about 5% have ad...