Topic: shoppable ctv
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Google's Demand Gen: More Shoppable, More Measurable
Google's Demand Gen is evolving into a measurable performance channel that directly challenges paid social platforms, connecting discovery, video, and commerce across its network. New features include shoppable CTV ads for direct purchases from TV screens and Attributed Branded Searches to measur...
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80% of PMax Advertisers Now Use CTV Ads
Google is automatically placing Performance Max campaigns on connected TV (CTV) via YouTube, making TV advertising an integrated part of many automated Google Ads strategies. Advertisers must actively review channel performance and product feed images, as static catalog photos are being converted...
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Google's New Ads & Podcast: PPC Trends to Watch
Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform updates and AI tools. Google activated key features for its Demand Gen campaigns, including Shoppable CTV and Attributed Branded Searches, to enhance pe...
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Google Adds View-Through Conversion Optimization to Demand Gen
Google has added view-through conversion (VTC) optimization to Demand Gen campaigns, allowing advertisers to prioritize conversions from users who see but don't click on YouTube ads. Demand Gen inventory is now integrated into the Commerce Media Suite within Google Ads, enabling advertisers to us...
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