Topic: serp features
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Google Query Expansion: Boost Your Content Visibility
Google query expansion broadens search queries using synonyms, intent signals, and related topics, allowing content to rank for terms it didn't explicitly target, such as a backyard chicken care article appearing for "chicken lifespan." Unlike query expansion in traditional search, query fan-outs...
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Optimize Your Small Business for AI Search Results
Small businesses must expand their online presence beyond Google Maps to AI assistants, voice search, social platforms, and review sites, as modern consumers use these channels to find local services. A webinar by Thryv experts Kelli Henthorn and Kevin White provides a step-by-step framework for ...
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SERP Visibility Metrics Beyond Rankings: Webinar
An upcoming SEO webinar with STAT's Tom Capper will analyze SERP visibility beyond simple rankings, using pixel height data to measure how much of an organic result is actually seen by users. The webinar will reveal how SERP features like local packs and knowledge panels consume viewport space, o...
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Influencer Content SEO: A Complete Optimization Guide
Influencer marketing is now a core part of search visibility, appearing in Google results and AI answers, requiring a deliberate keyword strategy from the start of creator collaborations. Modern consumer search journeys span multiple platforms (e.g., TikTok, YouTube, AI tools), making it essentia...
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Organic Search vs. Product Grids: The Ecommerce Battle
Google's search results are shifting from traditional text links to visual, filterable product grids, which now dominate commercial queries and act as a direct shopping marketplace. Product grids achieve significantly higher click-through rates than organic listings, and their presence on search ...
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9 SEO Metrics to Drop Now for a Winning 2026 Strategy
Outdated SEO metrics like raw traffic and keyword rankings are misleading; modern strategy must focus on business growth and visibility across all channels, including AI-driven search results. Key performance indicators should shift to revenue, qualified leads, and conversion-weighted visibility,...
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Google Search Console: AI Overviews & Blue Links Count as One Impression
Google Search Console counts a single impression when the same URL appears in both an AI Overview and the standard organic results on the same page, consolidating multiple appearances. This logic is consistent with how Google treats other SERP features like knowledge panels, counting user exposur...
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Organic Search Traffic Declines 2.5% in New Report
Organic search traffic has declined only 2.5% year-over-year, challenging narratives of a dramatic collapse and showing robust fundamental demand for search engines. The largest websites saw organic traffic grow, while mid-sized publishers faced losses, and organic results still generate about 90...
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Master Google's 2026 SERPs: A Webinar Guide
The webinar, led by a senior search scientist, uses extensive data to analyze upcoming changes in Google's search results, moving beyond speculation to actionable strategy. It will identify high-potential SERP features, analyze the rise of AI-driven display formats, and pinpoint specific keyword ...
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Personalized Search: How Brands Can Adapt to User-Specific Results
Search results are now highly personalized, varying by user and location, making consistent brand visibility a major challenge for marketers. The rise of generative AI and social media for discovery has shifted focus from traditional SEO to managing brand perception across countless unique user j...
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Search Engine Land Turns 19: A Look Back
Search Engine Land celebrates its 19th anniversary, having consistently provided clear news and actionable guidance on the evolving search marketing industry. Key achievements from the past year include the successful return of the in-person SMX Advanced event and definitive, trusted coverage of ...
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AI vs. Ads: The Fight for Ranking Supremacy
Google's AI Overviews are pushing paid and organic search results down, with ads losing visibility to the AI summary roughly 25% of the time, threatening click-through rates and revenue. The impact varies significantly by industry, with Healthcare ads appearing below AI Overviews nearly 65% of th...
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Boost Brand Awareness When Organic Traffic Stalls
The rise of zero-click search, where users get answers directly from search results, is creating an awareness gap by reducing website traffic and brand attribution opportunities. Marketers must adopt a blended strategy, using paid advertising to guarantee visibility for informational queries and ...
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Master People Also Ask SEO: Optimize, Rank & Track
Securing visibility in Google's People Also Ask (PAA) boxes is a vital SEO strategy for increasing organic traffic and dominating search results, even for competitive queries. To optimize for PAA, identify opportunities by analyzing where your site ranks organically but misses PAA visibility, the...
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Why SEO and Paid Media Are a Power Duo in the AI Search Era
AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to maintain visibility. The lack of transparency in Google Ads performance tracking for AI Overview placements makes it difficult to optimize bids and asse...
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