Topic: observational data
-
Unlock Growth: Rethink Your Funnel with LLM Analytics
The consumer journey has shifted from the open web to closed AI environments like ChatGPT, creating "funnel blindness" where traditional analytics can no longer track how customers discover and evaluate brands. Marketers must reconstruct the customer journey using two types of data: synthetic (la...
Read More » -
Fiji's Ants Signal a Global Insect Crisis
A new international study on Fijian ant populations investigates potential global insect decline, using a long-term approach to identify causes beyond the short-term drops observed in past research. Researchers chose ants for their ideal diversity and Fiji's islands for their isolation and variet...
Read More »