Topic: data methodology
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Google’s March Update Slashes Aggregator Visibility
Google's March core update caused aggregators and user-generated content platforms like YouTube, Reddit, and Instagram to lose search visibility, while first-party brand sites, government domains, and original content creators gained. In travel, job, and health categories, OTAs, job board aggrega...
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9 months of AI Overview data: 51,000+ tracked events analyzed
A custom tracking system using Google's `#:~:text=` URL fragment in GA4 revealed that AI Overviews drove 51,200 events across 1,661 cited snippets over nine months, with high concentration (top snippet alone generated 2,276 events, averaging just 31 per snippet) and clear snippet lifecycles tied ...
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Google Desktop CTR Rises as Mobile Declines, Report Finds
Desktop click-through rates (CTR) improved across most positions in Q1, while mobile CTR fell significantly at the number-one spot, challenging the narrative of universal organic search decline. The desktop gains were concentrated below the third ranking position and held across all 22 industries...
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Tesla's Austin robotaxis now run fully driverless, data shows
Tesla's Austin robotaxi operation has fully transitioned to driverless service, with a crowdsourced tracker logging 170 rides across 54 vehicles over two weeks,all without human safety monitors, though the tracker's founder previously interned at Tesla and the data relies on voluntary reports, no...
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ChatGPT Search Tends to Default to English in Complex Queries: Report
ChatGPT's search function frequently generates background queries in English, even when responding to non-English prompts, which can disadvantage local content and brands in global search results. This behavior is widespread, with 78% of non-English prompt runs including at least one English fan-...
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Gemini local search favors business websites: Study
Business websites dominate Gemini local search citations, capturing nearly 60% of references and outperforming all other citation categories combined, while Reddit ranks second at 13.7%. The report identifies "Grounding Drift": repeated identical Gemini queries yield only ~40% source overlap, and...
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Google Search Traffic to Open Web Drops to 23%, Data Shows
Only 232 out of every 1,000 U.S. Google searches now result in a click to the open web, down from 360 in 2024, with 68% of searches ending without any click at all. The decline is attributed largely to AI Overviews, which reduce click-through rates by nearly 60% when present and now appear on ove...
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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Google AI Boosts Its Own Citations and Organic Links
Google's AI search feature now cites its own properties for 17% of its sources, a more than threefold increase in nine months, with the majority now pointing to organic search results instead of just Business Profiles. This shift means Google's self-citations now apply to a wide range of topics b...
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