Topic: customer data platform
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Canva Buys Simtheory and Ortto in Dual Acquisition
Canva has acquired two companies, Simtheory and Ortto, to significantly expand its platform, with a major transformation preview set for its April 16 event. Simtheory provides an agentic AI collaboration platform, signaling Canva's evolution from a design tool with AI into an AI platform with int...
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B2B Data Unification for Revenue Growth
A core problem in B2B companies is a broken feedback loop between marketing and sales, where fragmented data and conflicting incentives lead to inefficient spending and stagnant conversion rates. The solution requires rebuilding data infrastructure to create a unified view of the customer journey...
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Performance Marketing’s Future: Smarter Stacks, Not More Vendors
Performance marketing is under intense pressure with flat budgets and rising expectations, making the old strategy of adding more vendors and technology unsustainable. The core challenge is not a lack of data but the inability to operationalize existing data, as most AI failures stem from fragmen...
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Canva Acquires Simtheory and Ortto to Boost AI Marketing
Canva has acquired AI collaboration platform Simtheory and marketing automation company Ortto, signaling a strategic shift from a design tool to a comprehensive workflow and content lifecycle platform. The acquisitions bring in technology for building customized AI assistants (Simtheory) and a un...
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Decode Your Marketing Data for Better Results
Marketing teams are overwhelmed by vast data volumes but often lack the resources or expertise to extract actionable insights, hindering growth and campaign performance. Artificial intelligence is emerging as a potential equalizer, automating tasks like reporting and predictive analytics to help ...
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Why Customer Experience Strategies Often Fall Short
The primary obstacle to seamless customer experience is often the company's internal operating model, not a lack of technology or data, as siloed processes prevent the effective use of information. Organizations should prioritize actionable, real-time customer signals over a perfect 360-degree vi...
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Unify Customer Data With Tools You Already Own
Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...
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David Jones Urges Full Business Integration of Data Analytics
David Jones is integrating data analytics into its operations by creating an internal data community and appointing data business partners to ensure investments in Snowflake yield measurable business outcomes. The company is shifting from technology-driven data initiatives to a focus on activatio...
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