Topic: data fragmentation
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B2B Data Unification for Revenue Growth
A core problem in B2B companies is a broken feedback loop between marketing and sales, where fragmented data and conflicting incentives lead to inefficient spending and stagnant conversion rates. The solution requires rebuilding data infrastructure to create a unified view of the customer journey...
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How OSI Solves ABM’s Biggest Data Challenge
The Open Semantic Interchange (OSI) standard solves the "ABM Gap" by enabling instant identity resolution across different platforms, allowing data like account IDs to carry standardized meaning that all tools understand without custom integration. OSI eliminates the "Integration Tax" by providin...
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CRM: The New Backbone of Customer Engagement
CRM has evolved from a digital filing cabinet for customer data into the central nervous system of customer engagement, serving as a single source of truth to guide marketing decisions and drive growth. Siloed data across fragmented martech stacks is the core problem, causing 75% of marketing cha...
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Craft Ventures Leads $42M Series A in GovTech Startup Starbridge
Starbridge secured $42 million in a Series A funding round led by Craft Ventures, bringing its total funding to $52 million to address public sector data challenges. The company's platform aggregates fragmented public data into a single, accessible location, using AI to help sales teams identify ...
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Unify Customer Data With Tools You Already Own
Personalized customer experiences are now essential, but many organizations struggle with fragmented data across disconnected systems like marketing and sales departments. A practical solution involves using existing CRM and business intelligence tools to merge data into dashboards, enabling segm...
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CMOs Guide to Cutting Through AI Noise in Enterprises
CMOs must shift from being marketing operators to "signal architects" in an "AI everywhere" environment to manage the risks of AI technology debt and enterprise noise. Companies with "market-shaper" CMOs who integrate customer and market insights into strategy are 2.6 times more likely to exceed ...
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5 Marketing Maturity Levels: From Siloed to Autonomous
Marketing maturity is hindered by technical debt and organizational silos, which lead to fragmented data and inefficient campaigns, requiring a shift toward integrated systems across five key pillars: Search, Traffic, Behavior, Social, and Brand. Organizations progress through distinct maturity l...
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AI Readiness: Are You Truly Prepared?
The primary risk in modern marketing is not adopting AI, but overconfidently deploying it with flawed data, as AI scales and operationalizes data errors rather than correcting them. A core problem is unreliable identity resolution, where AI models make decisions based on outdated, fragmented, or ...
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Unlock AI Transformation with Smart Customer Data
Australian companies face intense pressure to meet consumer demands for personalization, but AI adoption remains low with only 8% of local brands embedding it into core processes. Key barriers to AI implementation include limited technical expertise, high costs, and fragmented customer data, with...
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Altara raises $7M to close data gaps slowing physical sciences
Altara, a San Francisco startup founded in 2025, raised $7 million in seed funding led by Greylock to build an AI layer that unifies fragmented technical data from batteries, semiconductors, and medical devices into a single platform. The AI platform aims to replace the manual "scavenger hunt" en...
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Customer Data Crisis: Why Your Data Quality Is Declining
Marketing leaders face a "data trust crisis" where massive data volumes, tightening privacy regulations, fragmented platforms, and AI-generated signals degrade data quality, undermining reliable customer understanding. Poor data quality directly harms personalization, segmentation, journey orches...
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PPC vs. SEO: Who Really Controls Branded Search?
Branded search problems like rising PPC cost-per-click and declining organic click-through rate are often treated as separate issues, but they actually stem from changes within a single, shared Search Engine Results Page (SERP). The core challenge is not a lack of data, but how it's used; teams m...
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Rivia Secures €13M to Power Clinical Trials with AI Agents
Rivia, a Zurich-based startup, has secured €13 million in funding to advance its AI-driven platform for actively managing and optimizing clinical trial operations, moving beyond passive data storage. The platform addresses data fragmentation in clinical research by integrating disparate sources a...
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3 in 4 Marketers Struggle with Measurement
Most marketers report that their measurement systems are outdated, lacking the speed, accuracy, or trustworthiness needed to justify ROI in the modern digital landscape. Fragmented data and obsolete models create a costly disconnect between ad spend and results, leading to chronic underinvestment...
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Open Semantic Interchange (OSI): Why Marketers Need It
The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions and contextual meaning. OSI's open framework ensures consistent data interpretation across platforms, eliminating confusion and simplif...
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Primer raises $100M Series C for US growth and AI payments
Primer raised €86.2 million in Series C funding to expand its AI-powered payment platform, aiming for the US to contribute over a third of its revenue by 2028. The company’s platform addresses payment data fragmentation by recording over 400 data points per transaction, and it recently launched a...
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Sheryl Sandberg invests $10M in AI vehicle inspection startup
Sheryl Sandberg led a $10 million investment into Self Inspection, a startup using smartphone cameras to assess vehicle damage, with participation from former Tesla president Jon McNeill's firm. Self Inspection's software guides users to capture vehicle photos, compares them against a large datas...
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Veeam Buys Securiti AI in $1.7 Billion Data Security Deal
Veeam has acquired Securiti AI for $1.725 billion to enhance data management and protection, integrating its technology into Veeam's data resilience solutions by early December. The acquisition aligns with Veeam's strategy to expand its capabilities in data security and AI readiness, following a ...
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Cloud Security Is Lagging Behind
The rapid adoption of cloud technologies has created a significant security gap, with development velocity outpacing protective controls and leaving systems vulnerable to sophisticated, fast-moving attacks. Complex multicloud environments and accelerated software deployment, including AI-generate...
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Benchmark VCs Back Pursuit to Help Companies Sell to Government
Mike Vichich founded Pursuit in 2023 to help companies identify and win government contracts, motivated by the difficulty of selling to the public sector. Pursuit ingests public data from 11,000 state, local, and education entities, using AI to analyze budgets and proposals and surface agencies l...
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