Topic: creator monetization
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YouTube tightens monetization rules for creators
YouTube's Partner Program will raise monetization requirements starting February 1, 2027, doubling watch hours to 8,000 annually or Shorts views to 20 million per 90 days, alongside the existing 1,000-subscriber minimum. YouTube is expanding its cheaper Premium Lite subscription tier to all marke...
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X replaces revenue-sharing with ‘Original Content Rewards’
X is replacing its retiring revenue-sharing initiative with a new Original Content Rewards program launching September 8th, requiring creators to have 500 verified followers and 500,000 verified Home Timeline impressions in the past 90 days. Earnings under the new system depend on unique views fr...
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Passionfroot raises $15M to grow B2B creator marketplace in the US
Passionfroot, a Berlin-based B2B creator marketplace, raised $15 million in Series A funding led by Insight Partners to fuel U.S. expansion and open offices in New York and São Paulo. The startup has achieved 13x revenue growth over the past year, onboarding clients like ElevenLabs and Figma, and...
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Instagram brings episodic series and live TV to Samsung
Instagram's TV app is now available on Samsung smart TVs (2020 models and newer), joining Amazon Fire TV and Google TV to reach the three largest connected TV platforms in the US. Meta is exploring longer-form video for the TV app, including episodic "Series" and "Live on TV" broadcasts, building...
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The Atlantic Builds Searchable Database of AI Training Music
The Atlantic has launched a searchable database cataloging music used to train AI systems, revealing four datasets including two massive collections of 12 million and 9 million tracks, with Google and Stability AI acknowledging use of the data. Accessing these datasets for AI training often requi...
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YouTube courts creators and sponsors with new streaming shows
YouTube is positioning itself as the essential link between content creators and advertisers, presenting its stars as the future of television and entertainment advertising. The platform unveiled exclusive YouTube shows with major talent like Trevor Noah and Alex Cooper, explicitly asking adverti...
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Instagram says it doesn’t want your tweet roundups
Instagram is expanding its crackdown on unoriginal content, previously focused on video, to now include photos and carousels, limiting recommendation reach for reposted or low-effort material. Accounts must post content they "wholly created" or "materially edited" to appear in Explore and recomme...
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Vine Reboot Divine, Backed by Jack Dorsey, Launches Publicly
A new platform called Divine has launched, offering a restored archive of roughly 500,000 classic Vine videos and the ability to create new ones, with backing from Twitter co-founder Jack Dorsey, who views his original shutdown of Vine as a strategic error. The technical restoration was led by ea...
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YouTube Adds Collaborative Ad-Blocking Feature
YouTube is introducing a community-driven feature that allows live chat participants to collectively block ad breaks during streams, responding to user frustration over intrusive ads. The system automatically holds back ads for all viewers when chat activity hits a sustained high-energy peak, but...
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AI Agents: Simple as Sending a Text
Poke is an AI agent launched in March 2026 that operates via text messages (iMessage, SMS, Telegram) to automate everyday tasks like calendar management and smart home control through simple commands, positioning itself as a practical, action-oriented tool. It prioritizes accessibility by requiri...
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Picsart Enables Creator Monetization for Designs
Picsart has launched "Earn with Picsart," a program allowing all creators to monetize their work directly without invitation or follower requirements, shifting the platform's focus toward revenue generation for its community. Creators participate by using Picsart's tools to produce original conte...
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Picsart Launches AI Video Editing Tool
Picsart has launched a new "Earn with Picsart" monetization program for its 130+ million users, rewarding creators based on engagement performance rather than follower count and removing traditional scale-based barriers. Creators earn money by responding to campaign prompts, using Picsart's AI to...
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Beehiiv Launches Podcasting to Compete With Patreon
Beehiiv has expanded into podcasting, offering native hosting, distribution, and analytics, positioning it as a comprehensive creator platform in competition with Patreon and Substack. A key differentiator is its monetization policy, allowing creators to keep 100% of their revenue, unlike competi...
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Webtoon Integrates AI for Comic Localization
Webtoon is launching new features for its Canvas platform, including an optional AI-powered translation tool to help creators localize their comics into multiple languages and expand their global audience. The platform is also introducing an enhanced creator dashboard with better analytics and op...
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Snapchat AI Clips Turn Photos Into 5-Second Videos
Snapchat has launched AI Clips, a new tool in Lens Studio that uses generative AI to turn a single user photo into a five-second video, expanding its capabilities from static filters to dynamic video creation. The feature is a closed-prompt experience where creators pre-design the video transform...
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Facebook Lures TikTok, YouTube Creators With Monetization
Facebook has launched the Creator Fast Track program, offering guaranteed monthly pay and algorithmic support to attract established video creators from rival platforms like TikTok and YouTube. The program provides a three-month period of increased reach for Reels and immediate access to monetiza...
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Fortnite Creators Can Now Make Star Wars Games
Epic Games and Disney have launched a new feature allowing Fortnite creators to officially build and publish their own Star Wars games and experiences using the Unreal Editor for Fortnite (UEFN), with public publishing starting May 1st. The partnership provides creators with a vast library of Sta...
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Meta Launches Creator Fast Track Program
Meta launched the **Creator Fast Track program**, offering guaranteed monthly payments for three months to established video creators who post Reels on Facebook, aiming to attract talent from rivals like TikTok and YouTube. To qualify, creators need at least 100,000 followers on a major platform ...
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X Introduces 'Paid Partnership' Labels for Creators
X has introduced a native "Paid Partnership" label to help creators clearly mark promotional content, enhancing transparency and aiding regulatory compliance. The feature addresses a previous lack of built-in tools on X, moving creators away from manual hashtag disclosures to a dedicated, less in...
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Substack Launches a Dedicated TV App
Substack has launched a beta TV app for Apple and Google TV, allowing subscribers to watch video posts and live streams on their televisions with a "For You" recommendation feed. The move represents a major strategic investment in video to compete with platforms like YouTube, despite sparking use...
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