Topic: b2b marketing challenges
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Why Marketers Need Both MMM and MTA in 2026
For the 2026 budget cycle, marketers should use Multi-Touch Attribution (MTA) as a "microscope" for short-term tactical optimization, such as fine-tuning email subject lines or ad variations, while acknowledging its limitations in tracking cross-device and anonymous research. Marketing Mix Modeli...
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Microsoft Ads adds LinkedIn job seniority targeting
Microsoft Ads has launched job seniority targeting within its LinkedIn Profile targeting suite, offering ten standardized levels from CXO to Volunteer for both Search and Audience campaigns. This update helps B2B marketers distinguish decision-makers from practitioners, enabling more precise mess...
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Mastering Non-Linear Targeting in Google Ads for ROI
The article argues that traditional linear Google Ads targeting is becoming ineffective due to rising costs, competition, privacy regulations, and AI-driven search changes, prompting a shift to "non-linear targeting" that deliberately targets adjacent audiences instead of the most obvious ones. N...
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LinkedIntros New Video Ads & Adobe Integration
LinkedIn introduced new video advertising features for B2B marketers, including premium placements, expanded streaming options, and creative tools to enhance audience engagement. Key ad formats like First Impression Ads and Reserved Ads offer guaranteed visibility, while Connected TV Ad...
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