5 Cybersecurity CEOs to Watch: From AI Endpoints to IAM

▼ Summary
– Five cybersecurity CEOs are highlighted for their innovative approaches to adapting security in an AI and cloud-driven landscape.
– Rob Gurzeev leads CyCognito, which focuses on external attack surface management by discovering assets from an attacker’s perspective without needing initial inventory data.
– Asaf Wiener co-founded Mate Security to develop AI-powered security operations using agentic frameworks that actively investigate and respond to threats.
– Itay Keren founded Bloom Security with a $20 million seed round to address endpoint security challenges posed by complex ecosystems including AI agents and browser extensions.
– These companies represent diverse segments of the security stack, emphasizing visibility, control, and automated response in modern digital environments.
Cybersecurity leadership is undergoing a significant transformation as new companies emerge to address the complexities of an AI-driven security landscape. This summer has seen a surge in innovative startups, many founded by veterans who have spent years grappling with the specific challenges they now aim to solve. These organizations operate across various layers of the security stack, yet they share a common mission: adapting defenses to an environment reshaped by artificial intelligence, cloud infrastructure, and evolving identity management needs.
Redefining Attack Surface Management
Rob Gurzeev brings a deep background in offensive security to his role at CyCognito, having served in Israel’s Unit 8200 and held senior R&D positions. His experience informs the company’s approach to external attack surface management, which diverges from traditional methods that rely heavily on internal asset inventories. Instead, CyCognito focuses on discovering what attackers can see from the outside, mapping exposed assets through automated analysis and testing. The platform operates without requiring customers to provide an initial configuration or inventory list. Gurzeev’s work addresses a fundamental question: how does an organization appear to an attacker who starts with nothing but its name?
Automating Security Operations
Asaf Wiener leverages his product leadership experience from Wiz and Microsoft to drive innovation at Mate Security. At Wiz, he led the Vulnerability Management product for Fortune 500 companies, while at Microsoft, he helped scale Defender Vulnerability Management into a standalone revenue generator. As CEO and co-founder of Mate Security, Wiener is focusing on AI-powered security operations. Mate utilizes its Security Context Graph and agentic framework to connect AI agents while maintaining necessary orchestration and guardrails. The goal is to move beyond passive AI assistants toward active investigation and response capabilities, allowing agents to dynamically handle security tasks.
Securing the New Endpoint Ecosystem
Itay Keren recently brought Bloom Security out of stealth with a $20 million seed round led by Glilot Capital Partners and Ten Eleven Ventures. Bloom challenges the traditional definition of endpoints by viewing them as complex ecosystems containing AI agents, MCP servers, IDEs, browser extensions, and other software components. This shift creates vulnerabilities that legacy endpoint security products, designed for simpler application and process control, cannot adequately address. Bloom aims to provide visibility and control across this new environment, positioning Keren at the forefront of discussions regarding securing AI-native computing.
Bridging the Gap Between Detection and Remediation
Barak Klinghofer approaches cybersecurity through the lens of remediation, drawing on his previous founding of Hexadite, which was acquired by Microsoft, and his subsequent work within Microsoft Security. Reclaim Security, his current venture, addresses the persistent industry frustration that identifying vulnerabilities is insufficient if organizations cannot effectively fix them. The company develops technology for automated exposure remediation, emphasizing the need to understand the potential impact of a fix before it is deployed to production. This strategy reflects a broader industry shift from generating excessive findings to actively reducing known exposures.
Operationalizing Identity Controls
Yossi Barishev, with a career focused on advanced persistent threats (APTs) and nation-state adversaries, now leads Way Security as CEO and co-founder. Way Security emerged from stealth with a $20 million seed round co-led by Insight Partners and Glilot Capital, targeting one of enterprise security’s oldest challenges: identity and access management (IAM). The company builds an AI-driven layer to help organizations operationalize and enforce identity controls across increasingly complex environments. For Barishev, the core issue is not the lack of IAM tools, but the inconsistent translation of these tools into effective security enforcement across users and applications.
Emerging Trends in Enterprise Defense
These five leaders are tackling distinct aspects of the cybersecurity spectrum, yet their initiatives highlight major industry shifts. Mate Security explores AI-driven security operations, while Bloom Security rethinks endpoint protection for an AI-native world. CyCognito focuses on external exposure discovery, Reclaim Security prioritizes remediation efficiency, and Way Security ensures identity controls function effectively in complex enterprises. As autonomous software continues to reshape business operations, these innovations represent the critical problems that will define the next era of enterprise security.
(Source: The Next Web)