Topic: zenfone line

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  • Is Asus Exiting the Smartphone Market?
    January 20, 2026
    85%

    Is Asus Exiting the Smartphone Market?

    Asus will halt development of new Zenfone and ROG Phone models, entering an indefinite observation period while continuing to support existing customers. The decision follows diminished market momentum, with recent models failing to gain significant traction and a notable retraction from competit...

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  • Asus Smartphone Business on Indefinite Hiatus
    January 20, 2026
    80%

    Asus Smartphone Business on Indefinite Hiatus

    Asus is halting new smartphone development indefinitely, shifting its strategic focus to AI-driven products like robotics and smart glasses instead. The company's Zenfone and ROG Phone lines struggled due to uncompetitive software support and premium pricing, failing to gain significant market tr...

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rog phone (2) competitive landscape (1) industry trends (1) market trends (1) us market (1) product pricing (1) author background (1) company strategy (1)