Topic: visibility gap
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The DTC Retail Visibility Gap You're Overlooking
AI chatbots are increasingly used for product discovery, bypassing traditional search engines and creating a visibility gap that SEO and paid search cannot address. To be discoverable by AI, brands must align their messaging with conversational queries, use structured and technical language, and ...
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Why AI Can't Find Your Top-Ranking Content
Traditional SEO success doesn't guarantee AI visibility, as AI systems parse and embed content differently, often losing key information in the process. AI crawlers may miss content entirely if it relies on JavaScript or is buried in bloated HTML, requiring clean, server-rendered HTML for reliabl...
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Why Businesses Must Now Measure AI Usage
A significant perception gap exists between executives and managers regarding AI visibility and control, exacerbated by unsanctioned "shadow IT" usage that procurement data fails to capture. Effective AI governance and ROI are hindered by a proliferation of tools, a lack of comprehensive inventor...
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Translated Sites Get 327% More Visibility in AI Overviews
Google's AI Overviews have made multilingual websites essential, with translated sites achieving up to 327% more visibility and significantly more citations in AI-generated summaries. Single-language websites risk being ignored or redirected to translation proxies, losing traffic and control, as ...
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Why Your Best Leads Never Reach Your CRM
The core problem is a process failure, not flawed technology, where critical late-stage sales contacts are not entered into the CRM due to the sales team's intense focus on closing deals. These overlooked contacts, like procurement or finance personnel, generate valuable intent data through their...
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Veeam App for Sentinel: Backup Intelligence in Your SOC
Veeam Software has launched the Veeam App for Microsoft Sentinel to enhance data resilience and operational efficiency by integrating backup intelligence into security workflows. The app provides actionable security intelligence, automated response capabilities, and unified visibility to help SOC...
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Google Rankings Don't Equal ChatGPT Visibility: New Study
Achieving top Google rankings does not ensure visibility in AI platforms like ChatGPT, as research shows almost no meaningful connection between traditional SEO performance and AI-generated responses. SEO tactics alone are insufficient for AI-driven visibility, indicating a need for a new approac...
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TLS Deadline: 47 Days to Avert System Outages
Major technology providers are mandating that all public TLS certificates must have a maximum validity of 47 days by 2029, drastically reducing the current 398-day standard to enhance security. This change introduces significant operational challenges, as organizations already struggle with certi...
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C-Suite's AI Obsession Fuels Critical Security Gaps
Modern organizations face significant security vulnerabilities due to a disconnect between rapid technological adoption and inadequate security practices, with 34% experiencing AI-related breaches. Many companies rely on outdated, reactive metrics like incident frequency, which only assess damage...
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