Topic: vendor relationships

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  • Martech Specialization: Pros and Cons to Consider
    October 9, 2025

    Martech Specialization: Pros and Cons to Consider

    Specializing in a single martech platform can enhance expertise and influence but risks narrow perspectives and reduced career flexibility, requiring a balance with adaptable skills. Deep platform involvement may create blind spots to industry shifts and competing innovations, while holistic stac...

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  • What Truly Successful AI Projects Do Differently
    August 27, 2025

    What Truly Successful AI Projects Do Differently

    Only a small fraction of AI initiatives deliver meaningful business outcomes, with just 5% of generative AI projects producing measurable value, due to inadequate tailoring and integration. Successful AI implementations focus on customization, targeting narrow use cases and deeply integrating AI ...

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