Topic: value exchange
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5 Ways AI Is Reshaping Influence in Affiliate Marketing
AI is fundamentally changing consumer discovery and purchasing by shifting influence earlier in the journey, with tools like AI Overviews allowing product research without clicks and increasing reliance on AI-generated content. Publishers must prioritize high-quality, expert-driven content to gai...
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Build Consumer Trust with Responsible AI & Personalization
Consumer trust is now a critical driver of purchasing decisions, with research showing that shoppers prioritize it over cost savings and are willing to pay more for brands they believe in. Brands must build trust through transparent AI usage, purposeful personalization that enhances efficiency, a...
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Mastering Identity in a Cookieless, Compliant Era
The decline of third-party cookies and new privacy laws are forcing brands to shift from external data to building marketing strategies on trust and first-party data. A key conference session will provide practical strategies for responsible marketing, focusing on scalable first-party data and id...
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