Topic: value-based bidding

Sort by: Relevance | Date
  • Winning at PPC When Clicks Don't Count
    October 10, 2025
    89%

    Winning at PPC When Clicks Don't Count

    The rise of zero-click searches and AI-powered results is transforming PPC advertising, requiring a shift from chasing clicks to capturing high-intent users ready to purchase. AI Overviews and instant answers on search pages reduce click-through rates and increase advertising costs, but the remai...

    Read More »
  • Boost Growth with AI PPC Strategies for Mid-Funnel Prospects
    July 23, 2025
    75%

    Boost Growth with AI PPC Strategies for Mid-Funnel Prospects

    Mid-funnel prospects, who are actively comparing solutions, represent a significant but often neglected opportunity for marketers to drive conversions. AI-powered PPC strategies, such as dynamic ad creatives and value-based bidding, can personalize engagement and improve conversion rates for mid-...

    Read More »

Related Topics

ai overviews (41) zero-click searches (9) click-through rates (5) seo integration (4) cost per click (3) quality score (3) revenue optimization (3) serp competition (2)