Topic: user psychology
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Behavior Trumps Targeting in ChatGPT Ads
ChatGPT advertising requires a fundamentally new strategy, as users engage with it as a task-based tool, making traditional marketing tactics ineffective and potentially damaging to trust. Success depends on targeting user behavior modes (like Explore or Act) with functionally relevant ads that s...
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Can You Tell GPT-5 from GPT-4o? Take This Blind Test to Find Out
A blind testing tool reveals that user preference between GPT-5 and GPT-4o is split, with some favoring GPT-5's technical improvements while others prefer GPT-4o's warmer personality. Despite GPT-5's higher accuracy and reduced errors, users criticized its less engaging tone, leading OpenAI to pl...
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