Topic: user engagement metrics

  • Google: AI Clicks Outperform – Does Your Data Agree?

    Google: AI Clicks Outperform – Does Your Data Agree?

    Google claims AI improves search quality by increasing "quality clicks," but marketers need their own analytics to verify the impact on traffic. Website owners should monitor CTR, engagement metrics (like session duration), and content performance shifts to assess AI's effect on their visibility....

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  • ChatGPT Nears 700M Weekly Users, OpenAI Reports

    ChatGPT Nears 700M Weekly Users, OpenAI Reports

    OpenAI's ChatGPT is nearing 700 million weekly active users, quadrupling its user base since last year, driven by rapid adoption and platform enhancements. The March rollout of GPT-4-powered image-generation attracted over 130 million users, creating 700 million images, while business subscriptio...

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