Topic: User Behavior Data

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  • Inside the Google Search Algorithm Leak: What You Need to Know
    June 21, 2024
    75%

    Inside the Google Search Algorithm Leak: What You Need to Know

    In an unprecedented event that has sent ripples through the SEO community, over 2,500 pages of internal Google documentation were inadvertently leaked in May 2024. This treasure trove of information…

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  • TikTok Expands Advertiser Access to User Trends & Data
    June 3, 2025
    70%

    TikTok Expands Advertiser Access to User Trends & Data

    TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific. Using a tool called Insight Spotlight, advertisers will be able to sort by user demographics and industry to see what videos users in the target group are watching and what keywords are...

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