Topic: unified customer insights

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  • Supermetrics Buys Real-Time CDP Relay42 to Boost Analytics
    June 18, 2025

    Supermetrics Buys Real-Time CDP Relay42 to Boost Analytics

    Supermetrics acquires Relay42, combining its data integration strengths with Relay42's real-time personalization technology to offer unified customer insights for marketers. The merger enhances Supermetrics' platform with Relay42's enterprise-grade CDP capabilities, enabling personalized customer...

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Related Topics

smarter personalization at scale (1) Personalized Experiences (1) supermetrics acquisition relay42 (1) marketing intelligence platform (1) data personalization capabilities (1) end- -end marketing intelligence (1) customer data platform cdp (1) dynamic audience targeting (1)