Topic: traffic impact
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GEO vs. SEO: Convergence or Divergence?
Generative Engine Optimization (GEO) is emerging as a potential new discipline separate from SEO, driven by evolving AI technologies and marketing community efforts. Arguments for GEO's independence include its reliance on partnership-based models and potential to surpass traditional search in im...
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Google AI Drives 69% of Shopping Traffic: New Data
AI Overviews are driving qualified traffic for transactional searches, as users leverage them to build a shortlist of options rather than seeking a final answer, with 69% of sessions resulting in a website click-through. The SEO model is shifting from a "winner-takes-all" focus on the top ranking...
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Google Adds AI Summaries to Discover, 'What's New' Sports Feed to Search
Google is introducing AI-generated summaries in its Discover feed for users in the U.S., South Korea, and India, providing concise previews of trending topics that can be expanded for more details and links to articles. A new "What's New" sports feature in Google Search will offer mobile users a ...
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7 Hard Truths About AI Visibility & GEO Performance
The overall search market is expanding, with AI tools like ChatGPT increasing rather than reducing traditional Google search usage, reinforcing Google's dominant market position. AI visibility cannot be automated by tools alone; it requires human expertise for strategic execution, and external br...
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AI Search Fails Users 3X More Often Than Google
AI search tools frequently direct users to non-existent or broken pages, with ChatGPT performing the worst by generating 1% of clicked URLs that result in 404 errors. The issue stems from AI systems relying on outdated training data and sometimes inventing plausible-sounding URLs that have never ...
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Google Tests AI-Powered Article Summaries in Google News
Google is piloting AI-generated article overviews on select publishers' Google News pages, aiming to provide immediate story context while acknowledging potential traffic impacts. Participating major publishers, including The Guardian and The Washington Post, are receiving direct payments from Go...
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Google Search Live Launches in U.S. with Voice & Camera AI
Google Search Live has officially launched in the U.S., enabling real-time conversational search through voice and live camera input for instant, contextual answers. The feature integrates voice commands with the ability to analyze surroundings via the phone's camera, providing spoken and on-scre...
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