Topic: team communication
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Inderpaul Rai: How I Blew a Client's Annual Budget in One Week
A major budget overspend in Search Ads 360 due to an unchecked automation setting was transformed into a learning opportunity through client transparency and collaborative problem-solving, emphasizing that handling mistakes well can strengthen relationships. The incident highlighted the importanc...
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Beyond E-E-A-T: Branding, Survival, and SEO's Future
Branding is essential for digital success as authentic identity strengthens search performance and builds trust with both users and AI systems, moving beyond technical SEO to human-centered approaches. Survey data shows a shift towards brand-focused strategies, with improved visibility and cross-...
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Ready1 Restores Operations After Identity Breach Crisis
Semperis has launched Ready1, an integrated platform for managing identity crises by combining Active Directory Forest Recovery, Disaster Recovery for Entra Tenant, and Identity Forensics services to help organizations quickly restore operations after cyberattacks. The platform features automated...
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