Topic: synthetic media
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IAB Unveils New AI Transparency Framework
The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly alters a consumer's perception of content, focusing on transparency and preventing deception rather than mandating universal rules. The guidelines specify that disclosures are neces...
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Zohran Mamdani's Winning Strategy: Online vs. Offline Balance
Zohran Mamdani won the New York City mayoral race by combining effective digital outreach with authentic real-world engagement, distinguishing himself from opponents who relied heavily on artificial online personas. His opponent, Andrew Cuomo, and the Trump administration exemplify a trend toward...
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YouTube's New AI Tool Fights Deepfakes and Impersonators
YouTube is introducing a likeness detection tool to help creators combat unauthorized AI impersonations and synthetic media, addressing concerns about digital identity theft and misinformation on the platform. The tool, which functions like YouTube's copyright identification system, is in beta te...
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Instagram's Adam Mosseri addresses AI fears, says society must adapt
AI tools are significantly lowering barriers to content creation, enabling more individuals to produce high-quality work, but they also pose risks of misuse by malicious actors. Mosseri views AI as a tool for enhancing and increasing creator output rather than replacing large-scale productions, c...
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