Topic: super bowl
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Nielsen Tests Live Crowd Measurement in Super Bowl, Boosting Sports & News
Nielsen is launching a pilot program using wearable audio devices during major live events like the Super Bowl to more accurately measure group "co-viewing" audiences in places like sports bars and offices. This initiative addresses a long-standing measurement challenge and underscores the contin...
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Score LG's C5 TV & Anker Power Bank in This Week's Top Deals
Major discounts are available on premium tech, including a 65-inch LG C5 OLED TV at nearly half price and Anker's high-capacity laptop power bank at its best-ever price. Additional notable deals include a magnetic battery grip for smartphones, a Humble Bundle of sci-fi PC games, a versatile Anker...
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Mondelez to Use AI for TV Ads in 2026
Mondelez International is adopting AI to create television commercials, aiming to significantly reduce marketing production costs and marking a major shift in corporate content creation. The company has invested over $40 million in a generative AI video platform, which is expected to halve produc...
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Is Everything a Gamble Now?
Prediction markets like Polymarket and Kalshi have expanded to allow betting on a vast array of events, from politics to pop culture, signaling a shift toward widespread speculative platforms. The Model Context Protocol (MCP), developed from an Anthropic project, is emerging as a key industry sta...
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