Topic: streaming dominance
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Netflix's Warner Bros. Deal Could Change Your TV Remote
Netflix mandates strict certification for TV manufacturers, requiring a dedicated app button and prominent home screen placement due to its dominant 19% share of North American streaming traffic. The service maintains a walled garden by tightly controlling data sharing and blocking its content fr...
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IBC2025: Why Supply Chain Fixes Can't Save Legacy Media
The broadcast industry is at a critical inflection point, facing economic pressures and a struggle for relevance against dominant streaming platforms and big tech companies. Legacy media must adopt cloud-native, agile production and AI-driven operational efficiencies to reduce costs and meet mode...
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YouTube CEO's 2026 Video Marketing Strategy Revealed
YouTube's CEO repositions the platform as a central hub for global culture, commerce, and entertainment, requiring marketers to adopt an integrated, creator-led, and commerce-enabled strategy. The platform's evolution demands brands move beyond transactional sponsorships to deep co-production par...
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