Topic: stakeholder education

Sort by: Relevance | Date
  • Mad Men Meets SEO: The Future of Marketing Reports
    October 20, 2025
    70%

    Mad Men Meets SEO: The Future of Marketing Reports

    Google's removal of the num=100 parameter and shift toward JavaScript execution and AI Overviews are pushing search marketing into a black box era, complicating traditional SEO metrics but improving data quality by filtering out non-human activity. This change obscures rank tracking and keyword r...

    Read More »
  • Should You Stop Tracking Average Position in GSC?
    July 17, 2025
    50%

    Should You Stop Tracking Average Position in GSC?

    Modern SEO strategies must move beyond average position metrics in Google Search Console due to evolving AI-powered search features that distort visibility measurements. Segmenting data by result type (e.g., AI Overviews vs. standard links) and using percentile-based metrics (e.g., P50, P90) prov...

    Read More »

Related Topics

ai overviews (57) SEO Evolution (39) trust signals (9) ai citations (8) data transparency (7) keyword research (5) data segmentation (3) ai overviews impact (3)