Topic: shopping journeys

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  • Mastering AI Search: Realign, Measure, and Collaborate to Thrive
    September 12, 2025
    87%

    Mastering AI Search: Realign, Measure, and Collaborate to Thrive

    The search landscape is undergoing a fundamental shift due to AI, requiring adaptability, cross-functional collaboration, and updated measurement strategies similar to past industry transformations. Video content, especially on platforms like YouTube, is central to modern consumer journeys, signi...

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  • Pinterest Tests New Ads to Target High-Intent Shoppers
    October 1, 2025
    70%

    Pinterest Tests New Ads to Target High-Intent Shoppers

    Pinterest has launched **Top of Search ads**, placing sponsored content in the first ten search results and Related Pins section to connect brands with users actively exploring ideas. These ads target shoppers during discovery, leveraging that 96% of searches are unbranded, and have shown a 29% h...

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Related Topics

brand visibility (1) Video Marketing (1) conversion rates (1) zero-click searches (1) click-through rate (1) cross-team collaboration (1) ad placement (1) organizational silos (1)