Topic: shopping ads
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Google Shopping Ads Add Local Store Location Labels
Google is testing local store location labels within Shopping ads, showing a merchant's city to provide immediate geographical context and tap into consumer preference for local businesses. The labels aim to make ads feel more local and trustworthy, potentially increasing click-through rates and ...
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Google Ads Tests A/B Experiments for Shopping Product Data
Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing performance data in weeks without disrupting live ads. This feature addresses a key need by allowing data-driven optimization of critical ad elements, which historically...
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Google Now Allows Subscriptions in Shopping Ads
Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller flexibility. Merchants must include the subscription_cost attribute in their product feeds, specifying billing details, and only one subscription price ...
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Google Tightens Misrepresentation Rules for Shopping Ads & Listings
Google has clarified its Misrepresentation policy with additional examples and guidance to help marketers understand the rules without changing enforcement. The update specifically addresses issues like non-delivery of products and faulty refund processes, aiming to prevent confusion and improve ...
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Google's New Shopping Ads Pricing Guide: Optimize Your Strategy
Google has released a guide to help merchants understand and use pricing features in Shopping ads and free listings, including standard and sale prices, as well as price drop annotations. The guide covers advanced tools like automated price updates, AI-driven discounts, regional pricing, and flex...
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Google Search Ad Revenue Surges as Amazon Retreats in Q3
Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers like Temu, Shein, and Walmart to expand their presence and improve click growth and ad costs. Performance Max campaigns gained momentum, accounting for 68% of sh...
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Microsoft AI Search & Shopping Ads: New PPC Strategies
AI is fundamentally changing search monetization, with Google testing Shopping ads in AI Overviews and Microsoft releasing a practical playbook for marketers, shifting focus from keywords to clean data and structured information. Advertisers must adapt to a compressed user journey in AI conversat...
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Google Tests Regional Pricing in Shopping Ads
Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming to localize promotions and highlight member benefits efficiently. This feature provides merchants with greater flexibility to tailor pricing to local mark...
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Master Pinterest Ads: Formats & When to Use Them
Pinterest is a high-intent platform where over 600 million monthly active users seek inspiration and plan purchases, making its diverse ad formats a powerful marketing tool. Key ad formats include interactive options like Carousel and Collection ads for storytelling and product showcases, as well...
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Google Adds Brand Products to Shopping Campaigns
Google now allows advertisers to directly manage brand inclusion in Standard Shopping campaigns, offering precise control over which brands appear in ads without external tools. This feature, accessible via the Google Ads interface, enables adding or removing brand lists and previewing ad impacts...
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PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools
AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword strategy essential for maintaining control and predictable performance. Early Cyber Monday data shows strong consumer engagement with increased ad spending and ...
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Google Introduces New Global 'Sponsored' Ad Labels
Google is introducing a new "Sponsored results" label to group text and Shopping ads under a single, more noticeable heading, enhancing user recognition of paid content. Users gain the ability to hide entire sections of sponsored content directly from search results, offering greater control over...
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Fix Merchant Center Feed Disruptions Now
Google Merchant Center is experiencing a confirmed service disruption impacting product feeds, which can delay approvals and hurt campaign performance for advertisers. Google is actively investigating the feed problem but has not yet provided details on the cause, scope, or a resolution timeline....
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Google Updates Search Ad Labels for Clarity
Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads, enhancing user clarity and control without changing ad-serving mechanics. The update groups all text and shopping ads under persistent labels, making the sponsored section distinct a...
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Google Search Now Lets You Hide Sponsored Results
Google has introduced a new feature that groups all paid search results into a clearly marked "Sponsored" section, making it easier to distinguish ads from organic results. Users can now hide the entire sponsored section with a single button, removing ads to view only organic search results and A...
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Google's New Search & Discover: Collapsible Ads, AI Upgrades
Google has introduced a "Hide sponsored results" button to let users collapse ads from search results, aiming to enhance the search experience despite potential impacts on ad revenue. The update includes a persistent "Sponsored Results" label that remains visible while scrolling and limits ad dis...
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