Topic: shoppable ctv ads

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  • Google Marketing Live 2025: Key Announcements & Updates
    June 5, 2025

    Google Marketing Live 2025: Key Announcements & Updates

    In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google Ads interface. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Available to test within the Google Ads UI starting at $5,000 per test instead of the previous $100,000 threshold. Start with wha...

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  • YouTube Launches New TV Shopping Ads for Viewers
    May 16, 2025

    YouTube Launches New TV Shopping Ads for Viewers

    YouTube introduces interactive shopping features in TV ads, allowing viewers to purchase products directly from their screens, turning passive viewing into active shopping. The new tools cater to multi-device viewing habits with shoppable CTV ads, interactive product feeds, and QR codes, addressi...

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