Topic: shift from traditional seo
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Master the AI-Powered Retrieval Stack: Key Strategies to Win
Search behavior has shifted from keyword-based queries to conversational questions, driven by AI systems that prioritize semantic understanding over traditional keyword matching. Modern AI retrieval relies on vector embeddings, semantic databases, and hybrid ranking to deliver fast, precise answe...
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Ex-Google Engineer Unveils Athena to Boost AI Search Rankings
The digital marketing landscape is shifting as AI-powered search tools like ChatGPT replace traditional search methods, prompting brands to adapt to AI-generated responses. Andrew Yan, a former Google engineer, co-founded Athena, a startup backed by $2.2 million, to help brands optimize visibilit...
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