Topic: services business growth
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Apple Maps to Introduce Ads This Summer
Apple is launching a new advertising platform in its Maps app this summer, introducing sponsored listings in search results to create a fresh revenue stream for its services division. The system will use an auction model, allowing businesses to bid for placement against specific user queries, sim...
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Apple Buys MotionVFX to Boost Video Editing Software
Apple has acquired MotionVFX, a developer of professional plug-ins and templates for Final Cut Pro, to enhance its video editing ecosystem and better compete with rivals like Adobe. The integration aims to directly benefit users of Apple's Creator Studio subscription bundle by making MotionVFX's ...
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