Topic: advertiser strategy

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  • Google Updates Search Ad Labels for Clarity
    October 14, 2025
    83%

    Google Updates Search Ad Labels for Clarity

    Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads, enhancing user clarity and control without changing ad-serving mechanics. The update groups all text and shopping ads under persistent labels, making the sponsored section distinct a...

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  • Google Explains Ad Placements in AI Overviews
    May 30, 2025
    80%

    Google Explains Ad Placements in AI Overviews

    Google clarified ad placements in AI Overviews, allowing ads above/below or within the content but not simultaneously in both positions. Exact match keywords prioritize placement above/below AI Overviews, while broad match keywords qualify for placement within the AI-generated content. Ads cannot...

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Related Topics

ai overviews (47) user feedback (45) Global Rollout (18) user behavior (18) User Control (16) ad performance (8) search intent (7) shopping ads (6)