Topic: seo research
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Master Competitive Research for SEO & AEO Success
A robust organic strategy now requires a dual-lens approach, combining traditional SEO with emerging AI-driven Answer Engine Optimization (AEO) to uncover opportunities for content, positioning, and growth. Traditional SEO tools capture existing demand and identify content gaps, while AEO tools o...
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Ahrefs Acquires Detailed.com and SEO Extension; Founder Joins Team
Ahrefs has acquired Detailed.com and its SEO browser extension, integrating its on-page auditing tools and user base to enhance its offerings for SEO professionals. The acquisition includes Detailed's founder joining Ahrefs full-time, and the extension will remain free with no immediate changes f...
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Google & Microsoft Patents: Key GEO Insights Revealed
Generative search engines have shifted from keyword-based optimization to **Generative Engine Optimization (GEO)**, a new strategy requiring a focus on query understanding, content structure, and brand identity, as revealed by technical documents from companies like Google and Microsoft. Effectiv...
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