Topic: search strategy
-
ChatGPT Brand Mentions Surge as Google AI Focuses: Report
Recent data shows ChatGPT has significantly increased brand and website mentions, while Google's AI Mode has become more selective in its references. Reddit's presence as a source dropped 82% in ChatGPT but surged 75% in Google's AI Mode, reflecting the platforms' divergent strategies in informat...
Read More » -
3 AI Search Limits Every B2B SaaS Marketer Must Know
A majority of brands are adapting their search strategies to incorporate Generative Engine Optimization (GEO), but many B2B marketers are still exploring its full potential and limitations. AI search struggles to build awareness for new products and verticals due to slow content indexing and reli...
Read More »