Topic: search behavior changes

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  • Google AI Overviews Caused 30% Drop in Search Clicks
    May 16, 2025
    80%

    Google AI Overviews Caused 30% Drop in Search Clicks

    Google's AI-powered search summaries have led to a 30% drop in click-through rates despite a 49% increase in search impressions, significantly altering user behavior and publisher traffic patterns. SEO priorities have shifted from traditional rankings to visibility within AI Overviews...

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  • Google: AI Clicks Outperform – Does Your Data Agree?
    August 7, 2025
    70%

    Google: AI Clicks Outperform – Does Your Data Agree?

    Google claims AI improves search quality by increasing "quality clicks," but marketers need their own analytics to verify the impact on traffic. Website owners should monitor CTR, engagement metrics (like session duration), and content performance shifts to assess AI's effect on their visibility....

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Related Topics

seo strategy evolution (1) google ai overviews impact (1) click-through rate decline (1) content visibility vs traffic (1) long-tail query growth (1) ai content attribution issues (1) industry-specific ai coverage (1) Website Analytics (1)