Topic: review management

  • Crafting a Martech Stack for Local Business Success

    Crafting a Martech Stack for Local Business Success

    Local businesses should prioritize marketing technology that strengthens community connections rather than adopting complex enterprise tools designed for large-scale operations. Essential foundation tools include local SEO and business listings management, a neighborhood-aware CRM, hyperlocal soc...

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  • Yext Study: Local SEO Best Practices Vary by Business

    Yext Study: Local SEO Best Practices Vary by Business

    Local SEO effectiveness varies by industry and region, with widely recommended tactics not delivering uniform results, as shown by an analysis of 8.7 million Google search results. Review management is the most consistent factor for visibility in Google’s Local Pack, with review count, recent rev...

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