Topic: residual goodwill

Operation Bluebird Aims to Revive Twitter's 'Abandoned' Trademarks

A startup named Operation Bluebird has petitioned to cancel X Corp.'s "Twitter" and "Tweet" trademarks, arguing the company abandoned them after rebranding to "X," and has applied to use the name for a new social platform. The legal challenge cites U.S. trademark abandonment rules, but experts no...