Topic: remarketing audiences
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Master Google Ads: Layer Audience Data for Better Search Results
Layering audience targeting onto Google Search campaigns enhances performance and provides valuable consumer insights across multiple advertising platforms. Key audience targeting categories include demographic targeting, custom audiences, remarketing, interest-based, affinity, and in-market audi...
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Google Performance Max Now Supports Direct Video Uploads
Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library to speed up video ad deployment. Uploaded videos are stored in a Google-managed channel but lack YouTube Analytics, remarketing capabilities, and editing features, wit...
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