Topic: publisher tools

Reddit Tests In-App Article Reading to Keep You Engaged

September 10, 2025

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Reddit Tests In-App Article Reading to Keep You Engaged

Reddit is testing an in-app article reading feature to keep users on the platform and provide publishers with a new traffic source amid declining referrals from other channels. The feature allows users to read articles directly within the app with comments visible, respects publisher paywalls, an...

Google's Fight for the Internet's Unofficial Currency

The Justice Department is seeking a court-ordered breakup of Google's ad technology empire, arguing its dominance stifles competition and harms publishers, with the trial focused on necessary remedies following a monopoly ruling. Central to the government's request is mandating Google to divest i...

Omantel & Publicis Groupe Launch Oman's First AI AdTech Platform

Omantel and Publicis Groupe have launched Oman's first AI-powered AdTech platform, aligning with Oman Vision 2040 to advance the nation's digital economy through a data-driven advertising market. The platform enables real-time campaign execution and measurement for brands, while providing publish...