Topic: publicis groupe

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  • Publicis Shifts Focus to Creative as AI Expands Beyond Media
    July 19, 2025
    85%

    Publicis Shifts Focus to Creative as AI Expands Beyond Media

    The advertising industry is shifting focus from AI in media buying to creative production, with companies like Publicis Groupe leading the charge to streamline content creation while maintaining quality and personalization. AI is becoming critical in creative production, with Publicis reporting g...

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