Topic: professional honesty

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  • Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
    December 14, 2025
    85%

    Sophie Fell: Why Double-Checking Campaign Settings Is Crucial

    A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...

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  • Dale Olorenshaw: The £15,000 Landing Page Mistake
    November 22, 2025
    70%

    Dale Olorenshaw: The £15,000 Landing Page Mistake

    A £15,000 PPC test campaign failed because it was mistakenly linked to the wrong landing page, wasting the budget for a month without generating any conversions. The error occurred due to bypassing quality assurance checks and ignoring initial doubts, but the agency resolved it by refunding part ...

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Related Topics

ppc mistakes (2) testing frameworks (1) industry learning (1) conversion tracking (1) mistake recovery (1) digital advertising (1) client communication (1) quality assurance (1)