Topic: product research
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Google's New AI Tested for Holiday Shopping - Here Are the Results
Google has introduced AI-powered shopping tools, including AI Mode, the Gemini app, and agentic AI, to simplify gift discovery, comparison, and purchasing. AI Mode allows conversational queries for personalized product suggestions with details and links, while Gemini offers tailored gift ideas ac...
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2025's Top Black Friday Brand & Campaign Winners
Success during Black Friday and Cyber Monday hinges on capturing consumer attention, sparking conversations, and creating memorable brand experiences, not just selling products. Consumers began researching major purchases like home goods as early as October, with video views for gift guides and r...
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ChatGPT's Shopping Research: Solution or New Problem?
The integration of shopping features into ChatGPT risks diluting its core promise as a reasoning engine, potentially turning it into a transactional, ad-driven platform similar to traditional search engines rather than enhancing intelligent assistance. Testing revealed the shopping functionality ...
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AI Isn't Ready to Out-Surf You on the Web, Yet
AI-powered browsers promise to simplify web tasks but currently require significant effort, as users must master precise prompting and often face inconsistent results from chatbots that misunderstand intent. These tools are most effective for specific, contained tasks like summarizing webpages or...
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Unique Tech Gifts For The Person Who Has It All
This guide offers unique and affordable tech gifts that provide novelty and practicality, moving beyond common gadgets like headphones or chargers. Suggested gifts include a smart garden kit for indoor gardening, a personalized star map for sentimental value, and a smart alarm clock for improved ...
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