Topic: platform collaboration
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IAB Launches Standardized Event and Conversion API for Advertisers
The IAB Tech Lab has launched the Event and Conversion API (ECAPI), a new standardized protocol to create a universal language for reporting marketing events and conversions, aiming to reduce technical complexity and fragmentation across platforms. ECAPI's primary goal is to eliminate friction in...
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Splunk & Snowflake: Federated Search Without Data Movement
Splunk Federated Search for Snowflake enables unified queries across Splunk machine data and Snowflake business data without moving data or using ETL processes, enhancing analysis efficiency and security. Announced at Splunk .conf 25, this integration allows joint customers to perform cross-platf...
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Qualcomm's Snapdragon X Elite & X Plus Challenge Intel and AMD
Qualcomm has announced its second-generation Snapdragon X series processors, the X Elite and X Plus, challenging Intel and AMD with claims of being the fastest and most efficient chips for Windows PCs. The new chips feature a 3rd-gen Oryon CPU with up to 18 cores and a 5GHz clock speed, a powerfu...
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