Topic: organic traffic decline
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First-Touch Analytics: The 2026 SEO Game-Changer
Traditional SEO measurement is failing because outdated attribution models, like last-touch, cannot capture the value of organic search in an era of AI summaries and zero-click results, leading to reported traffic declines. The industry must shift to first-touch analytics and clean data to unders...
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SEO to GEO: Marketing Leaders' Guide to AI Search Visibility
The rise of AI Overviews is redirecting search traffic, making visibility within AI-generated answers more valuable than traditional high page rankings. Generative Engine Optimization (GEO) shifts focus from optimizing web pages to strengthening digital signals around key entities like your brand...
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SEO vs. GEO: Who Wins When the Lines Blur?
The digital search landscape is shifting from a click-driven model to an answer-driven one, where AI-generated summaries reduce clicks on traditional links, making the distinction between traditional SEO and new Generative Engine Optimization (GEO) a commercial imperative. Industry incentives fro...
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