Topic: narrative control
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What ChatGPT Reveals About Your Brand & Why It Matters
ChatGPT's rapid growth to 190 million daily users has fundamentally changed how consumers research products and make purchasing decisions, making AI platforms essential for brand visibility. Brands risk losing narrative control as ChatGPT increasingly shapes consumer perceptions, with 77% of user...
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The Quiet Influence of AI on Your Brand Narrative
AI is reshaping brand narratives, creating risks like "AI brand drift." Companies must manage four brand layers, known, latent, shadow, and AI-narrated, to maintain control. Proactive auditing and monitoring can counter semantic drift, ensuring AI-driven content aligns with brand intent and safeguards reputation, as AI becomes crucial in consumer evaluations.
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