Topic: meta platform video strategies

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  • Social Video vs. PPC Video: Bridging the Strategy Gap
    June 30, 2025

    Social Video vs. PPC Video: Bridging the Strategy Gap

    Video marketing is crucial for digital ads, but repurposing social media clips for paid campaigns often fails due to differing engagement goals and formats. PPC video ads require immediate value propositions, clear CTAs, and platform-specific adaptations, unlike social videos focused on storytell...

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